Olas Supply Country Capsule

I was contracted by Olas Supply Co. to design a Country Capsule Collection for Winter 2025, spanning both men’s and women’s products with an Australian country-inspired aesthetic. The goal was to create versatile pieces that could be worn as fashion items or functional workwear. My role included designing original graphics and styles, collaborating with a product developer on trims and tags, and producing all hand-drawn artwork featured on the t-shirts. In addition, I curated the look-and-feel direction, delivering a mood board and creative brief for the photographer and videographer to ensure the campaign imagery captured the collection’s vision.