LANDROVER DISCOVERY

Concepted, shot, and produced a lifestyle campaign for Land Rover Defender focused on positioning the vehicle as the ultimate weekend escape machine for Australian families. The creative centered on real camping moments water crossing, off-grid setups, and bushland cook-ups to authentically demonstrate durability, versatility, and family practicality in action. I led the visual storytelling end-to-end, capturing cinematic yet relatable content that reinforced Defender’s rugged capability while grounding it in modern Australian family culture.