Ellie Watson El Peachy Cocktail

Led a creator collaboration with influencer Ellie Watson managing the partnership end to end from negotiation and scope through to launch. Oversaw commercial and creative alignment ensuring authenticity brand fit and clear deliverables. Partnered with product development and manufacturing teams to co-create a signature product with direct creator input translating creative vision into a scalable commercial outcome. Owned go-to-market execution including naming brand identity content strategy photography campaign creative and paid amplification. Produced long-form creator content documenting the collaboration and curated a culture-led launch event managing talent guest list and on-site experience to drive organic reach. Oversaw post-launch distribution across owned channels creator platforms and national retail partners expanding brand visibility engagement and cultural relevance.