I led the end-to-end delivery of a major festival activation, negotiating and securing the brand’s position as the official cocktail supplier. This included managing the commercial agreement with the festival, defining partner deliverables, and securing access to performing artists and festival ambassadors to generate high-value, organic content. I oversaw the design, build, and operation of the on-site bar, including staffing, logistics, and live activation execution. On the ground, I led content capture across the event, then produced and distributed the resulting assets across our social channels to drive brand awareness, engagement, and sales, ensuring the activation delivered both cultural relevance and measurable commercial impact.