QLD TEAM STATE OF ORIGIN MERCHANDIS
Commissioned by the Queensland Maroons (NRL) to create a members-exclusive merchandise capsule for the State of Origin series, I designed and illustrated three limited-edition t-shirts one for each game aimed at capturing Queensland spirit while offering a more wearable, culture-driven alternative to traditional NRL merchandise. I developed the concepts, graphics and apparel direction to feel authentic to the Maroons’ identity while appealing to fans beyond typical sportswear aesthetics. All three releases sold out and with Queensland winning the series, the shirts dated to the championship year have since become collectible memorabilia within the Queensland camp.