Red Bull x Noosa Triathlon

Designed athlete marketing and educational collateral for Noosa Triathlon, Australia’s largest triathlon. Tasked with translating key product sell points into clear, on-brand visual communication that aligned sports performance benefits with the event environment and endurance running context.

Worked with elite endurance athlete Courtney Atkinson, creating an aesthetic, brand-aligned layout that combined athlete insight, performance education, and product information. Focused on clarity, credibility and relevance helping athletes and participants understand how the product supported training, recovery, and race-day performance.